Top 100 Google searches

Are you wondering what people in the United States (and around the World) are searching for the most? Then you’re in luck!

We’ve just uploaded fresh data from the previous month into Keywords Explorer—our monstrous keywords database—and naturally, we wanted to know which Google searches were most popular this month.

SIDENOTE.

 the total size of Ahrefs’ keywords database is now 8.2 BILLION keywords (3.5 billion of which are Google search queries from the United States alone). Which makes our database the biggest one in our industry.

We have pulled two lists for the United States:

• Top 100 most searched keywords in the US—a list of terms with the highest average monthly search volume as of today;
• Top 100 new keywords in the US—a list of the most popular search queries that we haven’t seen up until last month.

And then we also pulled worldwide data, which turned out quite interesting as well.

So here you go:

Top 100 Google searches in the US (as of July 2019)

Unsurprisingly, this list is almost entirely dominated by branded searches. But we’ve decided to leave the list as is so you can see the full picture.

#	Keyword	Search Volume	Return Rate
1	facebook	233,100,000	11.64
2	youtube	195,600,000	6.81
3	amazon	104,800,000	4.7
4	gmail	92,530,000	5.81
5	google	84,920,000	4.52
6	ebay	58,630,000	4.86
7	yahoo	56,710,000	8.6
8	weather	53,750,000	5.45
9	craigslist	51,130,000	4.49
10	yahoo mail	50,020,000	6.64
11	google maps	41,810,000	3.94
12	walmart	39,170,000	2.8
13	netflix	38,840,000	3.5
14	google translate	38,260,000	5.56
15	google docs	29,310,000	5.28
16	news	27,540,000	9.51
17	translate	26,910,000	5.5
18	home depot	25,720,000	2.75
19	cnn	24,480,000	7.39
20	hotmail	24,050,000	6.31
21	fox news	23,120,000	8.9
22	facebook login	22,930,000	6.11
23	calculator	22,180,000	4.92
24	google drive	22,050,000	4.26
25	maps	20,990,000	3.43
26	msn	20,100,000	12.74
27	usps tracking	20,050,000	3.46
28	lowes	18,370,000	2.69
29	paypal	17,720,000	2.58
30	google classroom	17,490,000	4.9
31	target	17,150,000	2.33
32	instagram	17,010,000	2.54
33	bank of america	16,660,000	4.31
34	espn	16,460,000	6.15
35	aol mail	16,030,000	10.87
36	wells fargo	15,760,000	4.33
37	zillow	15,280,000	2.82
38	pinterest	14,970,000	3.1
39	entertainment	14,800,000	5.38
40	twitter	14,630,000	3.33
41	indeed	14,120,000	3.45
42	you tube	14,120,000	4.91
43	best buy	14,010,000	2.03
44	speed test	13,770,000	2.93
45	trump	13,190,000	10.3
46	roblox	13,170,000	4.79
47	linkedin	13,020,000	2.78
48	youtube to mp3	12,040,000	3.74
49	amazon prime	11,880,000	2.57
50	sports	11,280,000	3.81
51	nba	11,140,000	9.72
52	capital one	10,870,000	3.25
53	chase	10,790,000	4.19
54	aol	10,700,000	10.75
55	costco	10,570,000	2.34
56	ups tracking	10,310,000	2.52
57	hulu	10,290,000	2.38
58	reddit	10,170,000	3.85
59	traductor	10,030,000	7.95
60	kohls	9,820,000	2.54
61	pandora	9,690,000	2.74
62	bing	9,670,000	5.8
63	american airlines	9,130,000	2.37
64	etsy	8,630,000	2.64
65	finance	8,590,000	13.7
66	usps	8,560,000	2.19
67	twitch	8,450,000	3.12
68	airbnb	8,410,000	2.18
69	pizza hut	8,400,000	1.98
70	nfl	8,380,000	5.93
71	google flights	8,060,000	4.17
72	dominos	8,020,000	2.05
73	fb	7,990,000	12.29
74	spotify	7,930,000	1.79
75	macys	7,910,000	2.67
76	google scholar	7,690,000	4.57
77	expedia	7,640,000	2.45
78	123movies	7,260,000	3.54
79	fedex tracking	7,180,000	2.49
80	verizon	7,120,000	1.99
81	wells fargo login	7,080,000	4.16
82	you	6,860,000	2.42
83	united airlines	6,810,000	2.09
84	discord	6,650,000	2.33
85	facebook log in	6,650,000	5.03
86	google news	6,620,000	8.35
87	bed bath and beyond	6,610,000	1.89
88	outlook	6,540,000	2.92
89	restaurants near me	6,460,000	2.19
90	walgreens	6,380,000	1.9
91	credit karma	6,340,000	2.25
92	pof	6,040,000	9.99
93	harbor freight	6,010,000	2.16
94	gamestop	5,930,000	2.13
95	solitaire	5,930,000	11.48
96	xfinity	5,920,000	2.43
97	mapquest	5,890,000	2.37
98	southwest	5,890,000	2.24
99	ikea	5,860,000	1.86
100	timer	5,850,000	4.67

SIDENOTE.

 We removed all NSFW queries from this list. What you see above are the top 100 “clean” search queries. Here’s the raw, uncensored list for those that want it. (You’ve been warned!)

Before we move on to the next list of trending keywords, it’s important to understand the keyword metrics that we display.

Search volume

Search volume shows how many times a given keyword gets searched for in Google per month. And, because the search demand on many keywords tends to fluctuate from month to month, the number that we give you is an annual average.

SIDENOTE.

 here at Ahrefs we calculate search volumes by modeling data from Google Keyword Planner against clickstream data (learn more here). This method has proven to be quite accurate, and we keep tweaking our model to achieve even better results.

Return Rate

Return Rate shows how often a person will search for that keyword again. It is a relative metric, so RR 3.55 doesn’t mean that people perform the same search 3–4 times a month on average.

But Return Rate is very useful when comparing two keywords.

For example, the keyword “spotify” has RR 1.79, which means that people rarely search for that keyword again. (Probably because they were looking to download this app or learn what it is.)

On the other hand, “facebook” has RR11.64, which means that people search for it quite frequently. (Probably because many people don’t have Facebook on their bookmarks bar, and Google it each time they want to access it.)

Learn more about search volume &Return Rate here.

Top 100 NEW Google searches in the US (as of July 2019)

This list is much more interesting because it shows things that people in the US have started to care about all of a sudden.

#	Keyword	Search Volume	Keyword Difficulty
1	tyler skaggs cause of death	27,000	15
2	santino william legan	23,000	57
3	gilroy garlic festival shooting	17,000	31
4	garlic festival shooting	16,000	27
5	how many days since june 12 1829	15,000	0
6	storm area 51	15,000	9
7	storm area 51 event	15,000	24
8	kyoto animation fire	13,000	55
9	nascar daytona july 2019	13,000	13
10	santino legan	12,000	61
11	belle delphine bath water	10,000	25
12	belle delphine store	10,000	19
13	misty loman	10,000	0
14	thor love and thunder	10,000	4
15	tyler skaggs death	9,700	36
16	christopher cukor	9,400	21
17	area 51 facebook event	8,800	49
18	how did cameron boyce die	8,200	46
19	area 51 event	7,900	7
20	ice bae	7,700	8
21	ice cream licker	7,400	24
22	british open leaderboard 2019	7,000	64
23	belle delphine bathwater	6,300	25
24	brandon theesfeld	6,200	9
25	cameron boyce death	6,000	24
26	throne of eldraine	5,600	0
27	cameron boyce cause of death	5,300	31
28	how did tyler skaggs die	5,300	27
29	alexei stranger things	5,200	8
30	willem van spronsen	5,200	58
31	bianca devin	5,100	32
32	jennifer araoz	5,100	28
33	kiara cervantes	4,800	8
34	kyoani fire	4,800	55
35	storming area 51	4,800	9
36	faceapp old face	4,700	83
37	hurricane barry 2019 path	4,400	45
38	las vegas grasshopper	4,400	41
39	bianca devins death	4,200	38
40	gilroy shooter	4,200	44
41	bianca devins death photos	3,800	38
42	tyler skaggs wife	3,800	17
43	aiportraits	3,700	13
44	tiny jag	3,700	12
45	bianca devins photos	3,500	34
46	factory refurbished wow	3,500	0
47	ally kostial	3,400	11
48	maxim dadashev vs subriel matias	3,400	21
49	storming area 51 event	3,400	8
50	cameron boyce funeral	3,300	21
51	camron bryce	3,300	57
52	meth gators	3,300	39
53	tylenol murders 80s	3,300	28
54	cameron boyce died	3,200	28
55	democratic debate july 2019	3,200	58
56	disneyland brawl	3,200	26
57	send her back	3,200	41
58	alcremie	3,100	6
59	area 51 raid facebook	3,100	30
60	fire emblem three houses lost items	3,100	1
61	milepost 97 fire	3,100	5
62	ricky renuncia	3,100	46
63	say sike right now	3,100	0
64	another life review	3,000	20
65	games with gold august 2019	3,000	22
66	kameron cline	3,000	6
67	nike betsy ross	3,000	54
68	tvpromise .com	3,000	8
69	garlic festival shooter	2,900	24
70	paralives	2,900	0
71	raid area 51	2,900	27
72	tyler skaggs autopsy	2,900	20
73	museum fire flagstaff	2,800	2
74	tvpromise.com att	2,800	15
75	area 51 raid september 20	2,700	28
76	equifaxbreachsettlement	2,700	52
77	saviors of uldum cards	2,700	2
78	stranger things season 3 ending	2,700	16
79	ufc 240 results	2,700	22
80	bianca devins instagram	2,600	40
81	brandon andrew clark	2,500	45
82	chynna deese	2,500	12
83	halle bailey little mermaid	2,500	24
84	i take your question	2,500	7
85	judge james troiano	2,500	22
86	rush limbaugh betsy ross shirt	2,500	8
87	shinji aoba	2,500	21
88	skaggs cause of death	2,500	15
89	aziz ansari right now	2,400	25
90	grant thompson death	2,400	22
91	manspreading chair	2,400	13
92	paige a. thompson	2,400	37
93	us vs netherlands	2,400	26
94	us womens soccer final	2,400	54
95	area 51 raid memes	2,300	36
96	bea pokemon	2,300	1
97	bianca devins body	2,300	40
98	chance the rapper the big day	2,300	11
99	judgemental hai kya	2,300	4
100	saviors of uldum	2,300	0

What’s interesting is that some of these new keywords had a significant spike in search demand and then faded to nothing quite fast. While others seem to have a continuous search demand, that shows no signs of fading.

“us womens soccer final” vs “alexei stranger things” are two great examples:

I didn’t include Return Rate this time, because the vast majority of these Google searches were very close to 1.

But I included Keyword Difficulty (KD), which is quite low for almost all keywords in the list (since they’re brand new).

Keyword Difficulty

Keyword Difficulty score shows how hard it would be to rank in the top 10 search results for a given keyword (learn more here). It’s based on the number of referring domains (backlinks from unique websites) to the current top-ranking pages.

Given that KD scores for most of these keywords are so low, I wonder if this very article will rank for some of them?

And that’s it for the US.

Let’s look at what bothered people around the world.

Top NEW Google searches around the World (as of July 2019)

I know Ahrefs has a ton of customers from all around the world, and hopefully, everyone will find a fun keyword from their country on this list.

#	Keyword	Search Volume	Country
1	rené favaloro	114,000	gb
2	2019 年参議院議員通常選挙	95,000	jp
3	青葉真司	79,000	jp
4	fußball-weltmeisterschaft der frauen 2019 – finale	62,000	de
5	apollo 11 space mission	57,000	in
6	rené favaloro	37,000	au
7	نتيجة الثانوية العامة ٢٠١٩	31,000	eg
8	apollo 11 missão espacial	28,000	br
9	tyler skaggs cause of death	27,000	us
10	り地域	27,000	jp
11	rené favaloro	27,000	nl
12	santino william legan	23,000	us
13	نتائج السادس الاعدادي 2019 الدور الاول	21,000	iq
14	apollo 11’in görevi	20,000	tr
15	rené gerónimo	20,000	tw
16	京アニ火災	19,000	jp
17	ตรวจหวย15กรกฎาคม 2562	17,000	th
18	gilroy garlic festival shooting	17,000	us
19	garlic festival shooting	16,000	us
20	storm area 51	15,000	us
21	apollo 11 space mission	15,000	gb
22	storm area 51 event	15,000	us
23	apollo-11-mission	15,000	de
24	how many days since june 12 1829	15,000	us
25	ตรวจหวย1กรกฎาคม2562	14,000	th
26	rené favaloro	14,000	gr
27	ap grama sachivalayam notification	14,000	in
28	area 51 raid	13,000	gb
29	nascar daytona july 2019	13,000	us
30	миссия аполлон ‑11	13,000	ru
31	kyoto animation fire	13,000	us
32	京アニ犯人	12,000	jp
33	京都アニメーション犯人	12,000	jp
34	misi ruang angkasa apollo 11	12,000	id
35	mission apollo 11	12,000	fr
36	vô địch bóng đá nữ thế giới 2019	12,000	vn
37	木津いぶき	12,000	jp
38	santino legan	12,000	us
39	misión espacial del apolo 11	11,000	es
40	רנה פבלורו	11,000	il
41	gramasachivalayam.ap.gov.in	11,000	in
42	kurbanbayrami tarihi 2019 ayın kaçında	10,000	tr
43	thor love and thunder	10,000	us
44	misty loman	10,000	us
45	belle delphine bath water	10,000	us
46	belle delphine store	10,000	us
47	super 30 movie review	9,900	in
48	tyler skaggs death	9,700	us
49	rené favaloro	9,600	at
50	epfo admit card 2019 download	9,600	in
51	về nhà đi con tập 70	9,400	vn
52	christopher cukor	9,400	us
53	rené favaloro	9,100	hu
54	judgemental hai kya review	8,900	in
55	apollo 11 space mission	8,800	ca
56	area 51 facebook event	8,800	us
57	fgts ativo vai liberar 2019	8,500	br
58	how did cameron boyce die	8,200	us
59	area 51 event	7,900	us
60	về nhà đi con tập 71	7,800	vn
61	ice bae	7,700	us
62	apollo 11 space mission	7,600	au
63	اليوم السابع نتيجة الثانوية العامة 2019	7,500	eg
64	fußball-weltmeisterschaft der frauen 2019 – finale	7,500	at
65	ice cream licker	7,400	us
66	realme 3i	7,400	in
67	kurbanbayrami tarihi 2019 ne zaman kaç gün	7,300	tr
68	rené favaloro	7,100	sg
69	về nhà đi con tập 72	7,100	vn
70	sứ mệnh tàu apollo 11	7,000	vn
71	bianca devins	7,000	gb
72	british open leaderboard 2019	7,000	us
73	หนังใหม่ปี2019เต็มเรื่อง	6,900	th
74	rené favaloro	6,800	ie
75	về nhà đi con tập 75	6,600	vn
76	misja kosmiczna apollo 11	6,500	pl
77	về nhà đi con tập 66	6,400	vn
78	ポケモン自己分析	6,400	jp
79	diva da oakley	6,400	br
80	apollo 11 space mission	6,300	id
81	rené favaloro	6,300	nz
82	reemplacamiento 2019 edomex gob mx en linea gratis	6,300	mx
83	宮下日向太	6,300	jp
84	belle delphine bathwater	6,300	us
85	миссия аполлон ‑11	6,200	ua
86	brandon theesfeld	6,200	us
87	về nhà đi con tập 73	6,100	vn
88	rené gerónimo	6,100	hk
89	نتائج البكالوريا2019	6,100	dz
90	cameron boyce death	6,000	us
91	吉本会見	6,000	jp
92	京アニ 犯人	6,000	jp
93	kurbanbayrami tarihi 2019 takvimi	5,900	tr
94	参議院議員選挙 2019 候補者	5,900	jp
95	về nhà đi con tập 65	5,900	vn
96	goodtwitter	5,800	jp
97	india bangladesh match 2019	5,800	in
98	pybs sonuçları 2019 meb	5,800	tr
99	ภารกิจ อะพอลโล 11	5,700	th
100	xxi indo xxi 2019 terbaru	5,700	id

It looks like queries related to the René Favaloro—who was featured in one of July’s Google Doodle’s—dominate this list.

Top NEW Google searches in YOUR niche (as of July 2019)

Did you know that you can use the “newly discovered” feature in Keywords Explorer to find search queries (containing any “seed” keyword) that were recently added to our database?

Keywords Explorer > enter a seed keyword > Newly discovered

You can do some seriously cool stuff with this!

For example, imagine that you run a movie reviews website.

You could enter “Netflix” as your seed keyword and find all the newly-discovered Netflix-related terms that we discovered in the last month.

It looks like Netflix’s Family Reunion is especially popular right now.

SIDENOTE.

 We use clickstream data to discover new search queries so some long-tail keywords may come in a little delayed.

Seriously, this is a potential goldmine of keyword opportunities. So please do play around with it and see what you can find. 🙂

Top 100+ Google searches for 190 countries

Looking to see more than the top 100 Google searches?

Go to Ahrefs Keywords Explorer, choose Google as the search engine, leave the search field blank, then hit search. You’ll see every keyword in our database for your chosen country, sorted by monthly search volume in descending order.

Need to see the most searched keywords in another country?

Hit the dropdown and choose one of the 190 countries in our database.

We also show SEO metrics like Keyword Difficulty (KD), Clicks, CPC, and Parent topic for each keyword.

To see the current top-ranking pages for any query, hit the SERP button.